IC641VPP950
GE简介™ 设备
GE简介™
设备交付日期
消费者偏好
对于性能
和风格。
GE简介™
轻松集成
戏剧性地进入
任何厨房，
使用升级
内置外观
添加到任何设计中。
GE简介™ 提供
一系列完整的
高性能
设备
复杂的
消费者需求-
以下产品
由
业界
广泛的网络
工厂服务
专业人士。
8.
9
GE简介™—通过GE创新实现风格和性能
对于住宅。
消费者简介：
•雄心勃勃、成功的双重收入
•活跃的成年人，其中一些是“空巢老人”
•有辨别力的口味
•想要新的设施和电器
二次“上移”买家和改装商，
再加上那些豪华住宅中的小户型。
10
消费者简介：
•代表“美国主流”
•家庭不断壮大的工作夫妻
•忠于GE品牌
•想要高品质和便捷的功能
GE风格迷人的电器
以质量著称。
“升级”购房者，从
一个家或改建二个家

GE Profile™ Appliances
GE Profile™
appliances deliver on
consumer preferences
for performance
and style.
GE Profile™
integrates easily and
dramatically into
any kitchen,
upgrading with a
built-in look that
adds to any design.
GE Profile™ provides
a complete line of
high-performance
appliances that
sophisticated
consumers demand—
products that are
backed by the
industry’s most
extensive network of
factory service
professionals.
8
9
GE Profile™—Style and Performance Through GE Innovation
for the Upscale Home.
Consumer profile:
• Ambitious, successful, dual income
• Active adults, some of them “empty-nesters”
• Discriminating tastes
• Want the latest in quality amenities and appliances
Second-time “move-up” buyers and remodelers,
plus those down-sizing from luxury homes.
10
Consumer profile:
• Representative of “mainstream America”
• Working couples with growing families
• Loyal to GE brand name
• Want quality and convenience features
GE—Attractively Styled Appliances
With a Reputation For Quality.
“Step-up” home buyers, moving up from
first home or remodeling their second home